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How to Use Empathetic Marketing in Your Social Media Strategy

As a business owner, it’s important to take an empathetic approach in all of your marketing materials, from your website copy to your social media strategy. By empathizing with your customers, you can better serve them. So to help you get-and stay connected-with your customers, here are four ways you can build a social media presence with more empathetic content marketing.

The Importance of Empathy-Based Marketing

As a business owner, you may have had to pivot your marketing strategy during the pandemic by putting yourself in your customers’ shoes to better serve them. People want brands to be more empathetic and aware of the long-term impact it will have on their lives. Here are some ways to use empathy to enhance your marketing strategy.

Why Hiring Digital Marketing Services Is More Important Than Ever

Digital marketing is an essential tool for any organization and especially so in times of crisis. Making an investment in digital marketing services is more important than ever and may very well be the deciding factor in your company’s survival.

How to Evolve Your Business Model As Times Change

As business owners we want to emerge from the coronavirus pandemic not only in one piece, but as successful entrepreneurs who have learned some valuable lessons. As we enter a “new normal”, customer expectations have changed. Now is the time to change your business model to meet your customer needs. Here are a few ways you can pivot your business model to meet these new customer needs.

The Impact Of COVID-19 On Search Trends And SEO

The rapid spread of COVID-19 virus from China, and beyond, has brought the businesses worldwide to a sudden halt. The impact of COVID-19 is shifting daily. So is its effect on the search trends and SEO. Therefore, we decided to help one understand the impact of coronavirus on SEO and search trends.

Pinterest for Business – Does It Make Sense For Your Niche?

Many people overlook Pinterest when it comes to their business. Pinterest is more than just recipes and arts and crafts. Find out if Pinterest makes sense for your business.

How to Build a Crisis Response Landing Page

During this COVID-19 pandemic, visitors to your business website are looking for reassurance and resources, whether it’s around health precautions you’re taking to prevent the spread of coronavirus or changes to your opening hours. Creating a crisis response landing page is to communicate serious messaging to your customers. Read about the importance of updating your website for COVID-19 and how to do it.

Nonprofit Videos

Learning to produce and post videos can enhance nonprofit organizations’ ability to communicate their mission and message. Short videos get more views. Professional assistance is helpful but no longer necessary to produce quality videos.

Your Guide to Paid Marketing During COVID-19

If you’re a business owner, COVID-19 is probably affecting your paid advertising campaigns. Now is the time to create an advertising strategy so you can prepare your business to move forward now and in the future. Here are three tips on managing your pay-per-click advertising during this coronavirus.

3 ECommerce Challenges & Solutions for Tough Times

There’s no arguing that COVID-19 has led to increased internet traffic as people work, socialize, and entertain themselves online. But an increase in internet usage doesn’t necessarily translate into increased sales for your small business. Here are 3 eCommerce challenges and solutions to help you maintain and even grow as an entrepreneur during this crisis.

17 Strategic Business Pivots to Make in the Time of COVID-19

The coronavirus epidemic has created many challenges for businesses. This means your business needs a plan so you can prepare for future growth and success. Here is a COVID-19 checklist of 17 strategic business pivots you can follow and implement right now to help your business.