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Money – Discovering Your True Value

Today’s article is the second in a multi-part series on making more money in your business. The main reason I’m writing this series on making more money is that, in my experience, most independent professionals are simply undercharging for their services. Last week I talked about how limiting beliefs about money may be holding you back.

Money – And How to Make More of It

I don’t know many independent professionals who wouldn’t like to make more money. It seems so simple. Ultimately there are only four ways to make more money in your business: 1.

What’s the Hardest Part of Marketing Yourself?

Your prospects are not looking for perfection from you; they’re looking for assistance and value. If you’ve got that, perfection is virtually irrelevant.

Website Insights for a Site That Attracts More Clients

Virtually all my business over the past 20 years has come from email promotions to those who joined the list on my website. When you don’t have a list, you severely limit your marketing possibilities.

Directory Websites Listings On Google Need Cleaning Up Big Time

As a start-up consultant I often find myself putting in a little extra effort when it comes to getting the ball rolling. Why, you ask? It’s simple, start-ups only succeed when everyone gives 110% and sometimes even that isn’t enough. Anyway, let me tell you of a rather enlightening experience I recently had when helping a new company with their grass-roots marketing campaign. First we sat the team down and explained how we were going to do some cold-calling; phone, person-to-person meetings. Really getting out there and going for it, leaving no stone unturned.

Fighting Truthiness and Hype in Marketing

In 2005, Stephen Colbert, in his TV show, the Colbert Report, coined the word, “truthiness.” Truthiness is the belief or assertion that a particular statement is true based on the intuition or perceptions of some individual or individuals, without regard to evidence, logic, intellectual examination, or facts. Truthiness can range from ignorant assertions of falsehoods to deliberate duplicity or propaganda intended to sway opinions.

How to Use Follow-Up to Renew Old Clients

Instead, you want to get into present time and find out about them. And this is definitely the most important part of the call.

14 Ways to Improve Your Email Marketing

Email marketing is a cost effective way for small business to get their message across to prospective customers. Whether you are trying to increase click through rates (CTR) to your website or ecommerce store, increase your email open rates or boost the number of times an email is shared, there are some things to keep in mind to help you improve your approach. It’s a good way to engage with past, present and future customers.

How to Find Your Marketing Sweet Spot

Ever feel you’re making a lot of forward progress but don’t really know where you’re going? Today a client brought this up in an email to me. She’s been doing great at attracting new clients but wants to get a different kind of client and is not sure of her direction.

Why Nobody Is Reading Your Marketing Content

Almost every week I’m telling a client that there’s a big problem with their marketing content. It’s not the subject matter, their writing style, their grammar, or even typos. The problem is that their content is simply hard to read because of the way it’s formatted.

10 Obsessive Ways You’re Undermining Your Business

Roger is an independent professional creative, much like you and me. He does his own specialized version of consulting, coaching, and training. Roger is great at what he does and has had many successes, but he often feels unfulfilled and dissatisfied with the progress of his business and marketing.

How to Make Your Outreach Campaign Work

I was speaking to a client last week about her marketing plan. She had developed a somewhat complicated plan to get the attention of her prospective clients. It had to do with networking within an organization, getting attention and credibility and then setting up appointments with those she met.