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Customers: Love Your BRAND
Customers are looking for companies they can keep purchasing from and brands they can become advocates of. In other words..
Won’t Turn Pink In The Can
There’s an apocryphal story about a tuna cannery at the turn of the 20th century. How do you position tuna against the much more popular canned salmon? You tell the truth, and create a position statement.
4 Reasons Why Digital Marketing Is Important for Small Businesses
83% of SMBs (small businesses) believe digital marketing (DM) is crucial for their businesses. Can you beat that? A simple “No”.
Where Refrigerators Go to Die
We are constantly told if we don’t keep up with technology our businesses will fall behind. Where early innovators are quick to embrace the latest labor-saving equipment or software, others still trail the field, hanging on to the last breath until they themselves run the risk of becoming obsolete.
Impact of Shift to Polymeric Cables on DC and AC Cable Accessories
In the arena of power transmission, there has been a continual shift from paper cable technology to polymeric-insulated cable technology. However, technicians are still not very certain when it comes to making a right choice between the two of them for their application.
Nine Ways to Make Your Business Visible
Imagine that you woke up one morning and discovered you were completely invisible. And nobody could hear you either. If you sent an email, nobody would even see it.
Marketing With Logic and Emotion
A couple days ago our refrigerator conked out. A repairman showed up today to take a look. The verdict?
What a Sasquatch Can Teach You About Attracting Clients
“Nobody likes sleeping on a plastic bag! Other protectors turn your bed crinkly or stiff and they make your mattress noisy, hot and uncomfortable – like a Nickleback concert – or the first year of my marriage!
Law 1 – YOU Are the Killer App
This article is the second in an eight-article series on the Seven Laws of Marketing. See the first article at this link.
Myths and Truths About Marketing to Millennials
When it comes to marketing tactics and what supposedly works and what doesn’t, it can be hard to cut through the myths to get to the facts. If you’re trying to market to millennials, here are some important truths you need to keep in mind when creating your campaigns.
The 7 Laws of Attracting Your Ideal Clients
A good story has three parts: 1. The original situation of the client, 2. What you did to help them, 3. The results the client realized from working with you.
Money – Increase Your Sales by Adding Bonuses
In a practice known as the “baker’s dozen” a baker throws in an extra muffin or cinnamon roll when you buy 12. We all love to receive some kind of bonus when we buy a product. But we tend to underestimate how powerful this tool can be to increasing sales.